For the Marketing Department
Email Campaign Tracking
Track email campaign results for Constant Contact* from within IntelliPad
* IntelliPad also integrates in a similar way with both Act-On and Emma.
FAQ for this page
The IntelliPad CRM offers optional integration with the Constant Contact, ActOn, and Emma webmail service providers. Contact information is uploaded from IntelliPad to the service provider’s website, where the email messages are created and the emails sent out. Although Constant Contact (and the others) maintain campaign feedback for only 90 days, an IntelliPad program downloads the feedback to IntelliPad tables, on a regularly scheduled basis, where it can be maintained indefinitely.
IntelliPad provides access to these feedback details for each campaign, showing the Sent, Open, Bounce, Opt-Out, and Forward statistics. Each response type has its own log of contacts. For emails Bounced due to invalid email address, the address can be changed in the contact record; Opt-Outs are automatically updated so that these contacts will not receive any emails in the future.
As the campaign feedback details are in IntelliPad tables, they are available in View definitions. Each firm can create analytical reports about their Constant Contact, or other provider, email campaigns. For example: In the most recent campaign, who were the Opt-Out contacts, what were their reasons, and who is the Primary Attorney for each of them?